TouchPoll Surveys

Data-Driven Insights for Events, Festivals, Municipalities and Trade Organizations

We work with events, festivals, municipalities, trade organizations, and businesses of all kinds transform survey data into clear, actionable insights. We work closely with our clients to ask the right questions and reveal the feedback that drives sponsorship opportunities, strengthens grant applications, enhances event recaps, addresses stakeholder priorities, and supports smarter strategic decisions.

About TouchPoll Surveys

Insight that helps you move from guessing to strategy

For more than two decades, TouchPoll Surveys has provided a seamless, turnkey solution for collecting and analyzing data that helps organizations make smarter, more informed decisions. With extensive experience and a successful track record serving hundreds of clients, we deliver the insight needed to understand the full picture of your event, organization, or business—so you can move forward with clarity and confidence.

Our work goes far beyond simply reporting numbers. We turn data into meaningful, actionable insights that help organizations strengthen strategy, demonstrate impact, support funding requests, enhance customer and attendee experiences, and make confident decisions that drive results.

Why Clients Choose Us

Customized Approach

Every survey project is tailored to your unique goals, audience, and reporting needs, ensuring the research is relevant, purposeful, and aligned with what you want to learn.

Flexible Collection Methods

We determine the right data collection approach for each project, creating an optimal strategy to maximize participation, strengthen data quality, and reach respondents in the most effective and efficient way possible.

Fast, Professional Reporting

We transform data into polished visuals, concise summaries, and meaningful insights that are easy to understand and easy to share.

Practical Value

Our findings help organizations strengthen strategy, support grants, enhance sponsorship opportunities, and make smarter, more confident decisions.

Efficiency & Stellar Customer Service

At TouchPoll Surveys, every project is designed to be seamless and turnkey. Founder and Owner Lanie Shapiro is known for her responsiveness, accessibility, and relationship-driven approach, making the process not only efficient, but genuinely enjoyable for clients from beginning to end.

Services

Research services designed for real-world business needs

Whether you need local or national surveys, onsite or online, customer feedback, tourism insights, stakeholder input, or polished reporting, TouchPoll Surveys provides a turnkey research solution.

Onsite Surveys

Tablet-based intercept surveys conducted in-person to capture “point of experience” attendee feedback.

QR Code Surveys

Easy-access survey options that extend participation and increase response volume.

Online Surveys

Flexible digital surveys for local, regional, and national audiences across a wide range of industries.

Reporting & Analysis

Professionally presented findings with charts, summaries, and actionable recommendations.

Who We Serve

Trusted by organizations that need more than surface-level feedback

We support clients that need reliable data to understand audiences, validate outcomes, and make confident decisions.

Festivals & Events

Measure attendee satisfaction, demographics, preferences and spending.

Municipalities

Capture community response and support public program evaluation.

Tourism Boards

Document visitor origin, overnight stays, and economic relevance.

Trade Organizations

Measure member, attendee, and stakeholder feedback to support stronger strategies.

All Types of Businesses

Understand customers, visitors, and audiences with clear, data-backed insight.

What Clients Say About the TouchPoll Survey Experience

TouchPoll Surveys of South Florida delivers unparalleled service. Lanie's team is responsive, professional, and personable - they've consistently met and exceeded surveying needs and understand the importance of connecting with visitors to capture feedback as accurately as possible.

I have had the pleasure of working with Lanie Shapiro for many years. When you don’t know exactly what information you need from a survey, Lanie steers you in the right direction. The insights we received were unexpected, valuable to our sponsors, and even helped create a positive outcome with our CVB. Lanie is easy to work with, and I highly recommend TouchPoll Surveys.

I have had the pleasure of working with TouchPoll Surveys since 2020. Lanie Shapiro is not only wonderful to collaborate with, but also deeply committed to understanding her clients’ needs and goals. She takes the time to carefully refine each survey, so the data collected is accurate, meaningful, and aligned with the project objectives. I highly recommend TouchPoll Surveys for their professionalism, responsiveness, and dedication to delivering reliable, high-quality insights.

For more than a decade, TouchPoll has served as our primary survey partner, consistently delivering high-quality, actionable insights that inform our strategy, provide meaningful data to our sponsors, foundation funders, and community partners, and strengthen the attendee experience. Lanie brings a rare combination of professionalism, methodology, and on-the-ground execution. Beyond the data, Lanie is collaborative, responsive, and deeply committed to her clients’ success. She understands how to translate feedback into strategy and has been a trusted partner in helping us continuously improve and grow.

TouchPoll Surveys efforts in gathering and analyzing attendee feedback have provided us with valuable insights into the success of the event. Officials with Broward County were impressed with the results and quick turnaround. The survey results highlighted key strengths including audience demographics and engagement—especially the high percentage of attendees who plan to return for future events. We appreciate the thorough methodology you implemented, engaging with attendees throughout the event. The detailed reporting and analysis will play a crucial role in shaping future events, grant applications, and enhancing the overall experience for our guests.

Founder

Meet Lanie Shapiro

Lanie Shapiro, Founder of TouchPoll Surveys, is an accomplished relationship-driven marketing and research professional who has spent more than two decades helping organizations better understand their audiences and customers so they can make smarter decisions.

Since launching TouchPoll in 2005, Lanie has brought a fresh, hands-on approach to capturing survey data, partnering with trade organizations, municipalities, festivals, events, and tourism boards. She is passionate about helping organizations discover what their customers really think so they can create meaningful, memorable experiences for the people they serve.

Known for blending creativity, curiosity, and genuine care for people, Lanie loves asking the right questions and turning feedback into clear, practical insights that support sponsorships, partnerships, grant applications, improvements, and stronger community engagement.

Experience & Leadership

From designing custom surveys to training teams and presenting findings to boards and city leaders, she brings warmth, clarity, and a collaborative spirit to every project.

Before launching TouchPoll in 2005, Lanie built a successful career in media and advertising with Clear Channel Communications (now iHeartMedia), WGBH-TV Boston, BizBash Florida, and other leading organizations, earning top sales awards and building strong client relationships along the way.

Lanie also serves as a longtime board member and past president of the Miami Festivals & Events Association, as well as a past board member and current committee member of the Florida Festivals & Events Association.

Why It Matters

Because guessing isn’t a strategy

The best decisions come from real feedback, real numbers, and real audience insight. TouchPoll Surveys helps you understand your audiences, customers, visitors, and stakeholders so you can build stronger strategies, stronger partnerships, and stronger results.